Mana Leonia’s story – EMPRENDEDORA JOVEN HARII NEGOSIU AI-HAN ORGÁNIKU, Mirtejes-F

(Tetum Version)

Emprendedora ho idade tolu-nulu resin tolu, mana Leonia Lemos, husi Dili iha ona interese atu halo to’os organiku bainhira nia sei labarik. Maibé bainhira nia tuir nia kursu mestradu iha setór ai-han enkuantu serbisu iha Reinu Unidu nia haree katak ida ne’e bele sai oportunidade negósiu ida no tempu atu fornese servisu ba nia maluk timór-oan sira.

Mana Leonia rai ninia osan bainhira nia serbisu iha Reinu Unidu no bainhira nia fila mai Timor- Leste iha tinan 2018, nia loke ninia servisu konsultoria iha area nutrisaun no negosiu ai-han orgániku hanaran Mirtejes-F, hodi enkoraja timór-oan sira atu han dieta ida ne’ebé saudavel liu no fó oportunidade servisu ba joven timór-oan sira.

Hahu negósiu ai-han orgániku ida iha Dili ne’e la fasil. Opsaun sira ba ai-han instante mak baratu no popular iha Timor-Leste no ema menus konsiensia kona-bá benefisiu saude husi ai-han orgániku.

Foufoun mana Leonia susar atu hetan kliente sira, maibé liuhusi promosaun ne’ebé nia halo iha media sosial no partisipa iha kompetisaun emprendedora IADE nian, nia haluan ninia rede sira enkuantu hatene liutan kona-ba ninia kliente alvu sira no parseiru komersial potensial sira.

Mana Leonia mos partisipa iha expozisaun ai-han lokal balu hodi hatudu ninia produtu ai-fuan maran sira ne’ebé fó biban ba nia hodi muda ninia idea ba negósiu lukrativu ida hodi fó servisu ba ema liu nain rua-nulu. Nia hanaran ninia negósiu tuir naran sorti nian.

Iha futuru mana Leonia iha planu atu fó treinamentu ba joven sira iha munisípiu sira no ajuda enkoraja feto sira-nia partisipasaun iha atividade negósiu iha setór ai-han no agrikultura.

Nia fiar katak joven sira iha Timor-Leste bele hahu sira nia negosiu rasik. Sira presiza deit hanoin inovativu no barani atu foti desizaun sira.

“Ha’u hakarak enkoraja foinsa’e timór-oan sira, liuliu ba joven feto sira, atu sira aten-barani no harii negosiu sira.”

———————

(English version)

Thirty-three-year-old entrepreneur, Mana Leonia Lemos, from Dili has been interested in organic farming since she was a child. But when pursuing her master’s degree in the food sector while working in the UK she spotted that this could be a business opportunity and a chance of providing jobs for her fellow Timorese.

Leonia saved funds while working in the UK and when she returned to Timor-Leste in 2018, she to set up her nutrition consultancy and organic food business, called Mirtejes-F, to encourage Timorese to eat a healthier diet and provide job opportunities to young Timorese.

Starting up an organic food business in Dili was not easy. Instant food options are both cheap and popular in Timor-Leste and there is a general lack of awareness of the health benefits of organic food.

Initially Leonia struggled to find customers, but by marketing herself through social media and participating in IADE’s entrepreneur competition, she widened her networks whilst getting to know more about her target customers and potential business partners.

Mana Leonia also participated in several local food expo’s to exhibit her dried fruit products that enable her to turn her idea to a lucrative business providing jobs for more than twenty people. She named her business after her lucky name called

In the future Mana Leonia plans to train youth in the municipalities and help encourage women’s participation in food and agricultural business sector.

She believes that young people in Timor-Leste can start their own business, they just need to think innovatively and be brave in making decision.

“I want to encourage young Timorese, especially young women, to be brave and set up businesses. ”

Skip to content